Using online distributions approaches to promote products is referred to as digital marketing. This method is both time conserving and cost effective. Digital marketing is done through items such as cellular phone,SMS,MMS,immediate messaging,sites,e-mails,banner ad and digital billboards.
Digital marketing involves some of the strategies of direct marketing and Internet marketing. In digital marketing conventional approaches of promotions are performed digitally. It involves marketing in 2 forms,press and pull.
Pull digital marketing needs the user to pull or draw out the content directly. Effort is needed to only show the content on the site or forum and there is no extra expense of sending the details to the customer,however the customer has to make the additional effort of reaching to the content.The customer doesn’t have to opt-in for such kind of promotion and one message is being seen by all and it can not be individualized. The customers who see the content can not be traced,although the click through rate can be considered which provide information about the number of clicks the message got.
Press digital marketing innovations needs the effort of both the customer and the marketer. The marketer needs to press or send out the content to the customer and the customer needs to make the effort of receiving it. This is a really effective kind of marketing and the financial investments certainly make a big return as it develops brand name recognition. SMS,MMS,e-mails,RSS podcasting are examples of push digital marketing. Since the content is sent to people,it can be individualized according to the designated recipient. Whether the message has been opened and seen by the customer or erased it can be tracked and reported. Info related to the customer such as name,geographical area could be traced. When sending this king of message,particular criteria ought to be met as the SMS and e-mails sent are monitored. If the marketer doesn’t follow the regulations and guidelines effectively,there is a possibility of messages getting turned down and blocked,before they reach the target market and the message is considered to be spam. Larger consequences involve online marketers getting blacklisted briefly or even completely. The number would be blocked and they won’t have the ability to send out any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach,when sent by an e-mail marketing system.
Both forms of digital marketing ought to be used in consonance to accomplish positive outcomes. A clever marketer sends e-mails along with SMS and utilizes numerous channels to market his products. The kind of messages being sent ought to likewise be various from one another. They ought to not only be text,however audios,animations and videos. There is a possibility of using pull and push message innovations in combination like the email sent to a potential customer can have a URL or a banner advertisement,which on clicking downloads details. If there is huge group of individuals to be reached through email,Email company can be hired who sends out loads of e-mails to the customers on behalf of the marketer and they take measures so that the messages are not considered as spam.
Although much of the marketing is opt-in,federal laws,such as CAN SPAM Act,have actually been passed to protect the customers from deceitful online marketers who would go to any degree to promote their products or hackers or spammers who have a bad intent i.e. like harming the computer or setting up adware,spyware on individuals’s computer systems.