SEO or Search Engine Optimization(dịch vụ seo) is one of the most effective ways to market your content. If you often have to wonder how to get more viewers to visit your website or content, optimizing is the key. Basically, the goal is that when a user searches a certain keyword related to your content, your website should be one of the top searches to show on any search engine. This is how you gain traffic to your site while also driving more audience. In this article, we’ll be talking about certain ways to optimize for visual search.
- Pick high resolution photos
If you want to attract viewers to your content, nothing is more engaging than high-quality photos. You may assume that the quality of photos has nothing to do with optimization when it plays a big role. Google has the ability to analyze your photo and match it with a user’s search. If your photo is high resolution, this leads a viewer directly to your content. In addition, low-quality photos aren’t attractive to look at, which might push your viewers away from your site. If you’re selling products and services, customers would also feel confused about your products if your photos are blurry.
- Do keyword research
Keywords play a significant role in SEO and you can’t just be guessing your keywords. Placing the right keywords provide an accurate description and information to your content. It’s also best to focus on long-tail keywords as it gives a more precise and specific description of your product. By focusing on specifics, customers will be able to find you better, compared to keywords that may be vague or generic. These long-tail keywords would help you effectively when it comes to photos and content. For instance, you’re selling sweaters and clothes. An accurate keyword would be to have a “Black plaid sweater” as a keyword rather than just a “sweater.”
- Optimize image titles and descriptions
Your keyword shouldn’t just be used as a description, but also in image titles and descriptions. This is the key for your customers and audience to find your content with more accuracy and efficiency. Doing this helps your viewers understand your content better and it helps your site to appear in more accurate searches. This is often the step that a lot of people miss when optimizing content as they think it’s not as important when it’s just as crucial as the other steps. Instead of naming your image under any name you want, put an accurate keyword in it for an accurate search.
In conclusion, I hope this article was able to shed insight on optimizing your visual search. When done right, optimizing is what will drive more traffic and engagement to your content. In fact, it may be the one missing factor as to why you’re lacking an audience. Always remember to not just optimize the description, but this also goes for your image titles and choosing adequate photos. In combination, you’ll drive more viewers to your content.
Are you looking for ways to optimize your images so that the visual search engines can easily discover them? Look no further. This article presents a few important tips that you can follow to optimize your images and garner more traffic to your website.
WHAT IS VISUAL SEARCH?
Visual search involves a technology that lets users search by using images instead of words. It uses images to produce relevant and appropriate results. When a user clicks a picture of a product that he wants to purchase and uploads it to a visual search engine, he is presented with results that closely resemble the uploaded object.
WHY IS VISUAL SEARCH IMPORTANT?
Most people are visual learners. Customers love to see product images before purchasing them. Images play an integral role in converting potential clients to paid customers. It helps business owners connect with customers through their image-based content. With properly optimized visual content, sellers can better interact with customers.
HOW TO OPTIMIZE YOUR WEBSITE?
ADD ALTERNATIVE TEXT:
Make sure to add alternative text to all your images. This is also important for a section of your audience who may be visually impaired. Add an alt tag to include more information and proper descriptions about your images.
CONDUCT PROPER KEYWORD RESEARCH:
Do keyword research to find keywords with high user intent. Keyword researches will let you choose the correct keywords which you can incorporate into your images’ titles and descriptions. By including relevant keywords, you can display your images to the right audience in the right way.
Captions are important to describe your image and convey their meanings. By adding captions, you can contextualize images better and help buyers understand them easily. Including captions is also an excellent way to improve the rankings of your images.
OFFER NUMEROUS IMAGES:
While optimizing your website, do not depend on one image. A single image might not be able to highlight all the features of your product. Upload multiple photos taken from different angles. This will enable search engines to process your products and match them with customers’ queries.
OPTIMIZE IMAGE TITLES AND DESCRIPTIONS:
Have descriptive titles and detailed descriptions of all your images. This will let your audience discover your products faster. Include relevant keywords in your product titles and descriptions so that search engines can understand your images better and rank them accordingly.
OPTIMIZE IMAGE SIZE AND FILE TYPES:
Using high-resolution pictures leads to an increase in the loading time of your website. So, you need to optimize all the image sizes. First, compress your images properly so that it can be viewed across all devices. Next, reduce the file sizes of your images without harming the quality. Your website will be loaded quickly and will also keep customers engaged.
USE HIGH-RESOLUTION IMAGES:
Uploading high-resolution photos are essential to ensure that customers can see your product properly and clearly. High-resolution pictures also give a professional look to your website and enhance its appeal.