Category: SEO

Are they worth your Digital Marketing Budget?

Hong Kong is gaining popularity as a digital marketing center in Asia. A lot of SEO companies and online marketing agencies are headquartered in Hong Kong and even extend their reach to neighboring Asian countries. Serving SMEs globally,these companies offer a wide range of services in response to the growing marketing needs of businesses,big and small.

What do companies get from hiring an SEO agency in HK? Well,this could be answered in so many ways,but let us explore this topic by getting into some major points. Here are the reasons hiring a Hong Kong SEO company is worth your precious digital marketing budget.

Comprehensive and continuous work

SEO is not an overnight homework. It entails consistent and continuous efforts to take you to your business goals. It is easy to grasp SEO as a concept but it takes expert hands and a lot of work to implement campaigns. With an agency doing it for you,you can rest assured that your website continuously gets good traffic and ultimately,good conversions.

Professional hands on the technical side

As mentioned,SEO can be explained in simple terms but the technicalities behind it can be tricky and overwhelming. With SEO experts on your side,you can save yourself from painstakingly learning the ropes. And as you leave the job to the pros,you can save time and expect quick results with minimal risks.

Honest and ethical strategies

Hiring a digital marketing agency also saves you from potential penalties and sanctions Google might impose when rules are not followed. SEO experts are familiar with all these regulations,so they resort only to fair and ethical means to strategically take you to online success.

Globally competitive services

These agencies work for numerous companies from all over the world. This means they have knowledge not just on local marketplaces but also on global marketing standards and trends. As a growing company,you need their experience so you can stay competitive in this fast-changing digital marketing world.

For more information,visit:Concinnity Limited Hong Kong

There are many other reasons hiring an agency is the better way for you and your business. Go find yourself a good SEO firm to hire and see for yourself.

CHOOSING THE BEST SEARCH MARKETING METHOD TO MAXIMIZE PROFIT

Gathering maximum traffic is one of the serious concerns of any online business. More traffic leads to increased customer interaction which gives rise to better sales. So, every online business invests a good amount of time, effort, and funds to ensure that its web pages can generate the desired traffic. Many studies have found that the better you rank on the Search Engine Results Page, the more traffic you can generate for your website.

The question that invariably arises is how do the search engines decide these placements?

This is where Search Marketing becomes important. Search marketing is crucial for business owners who want to expand their business and earn more profits.

WHAT ARE THE TWO MAIN CATEGORIES OF SEARCH MARKETING?

These are the two different approaches through which you can build a better online presence and generate more traffic. Though the aim of SEO and PPC is the same, yet they differ in their methodologies and techniques. For devising the best marketing strategies, marketers should have a thorough knowledge and solid understanding of both SEO and PPC.

WHAT IS SEO?

SEO involves the process of using tactics to gain an online presence through unpaid efforts. The unpaid advertisements that are found below the paid advertisements on the SERPs are organic results. As per statistics, 80% of the generated traffic comes from the search engines. Google gathers over three and a half billion searches every day. Therefore, most of the SEO campaigns target it.And most SEO Expert say that buy backlink is the key

WHEN SHOULD I USE SEO ?

Here are some of the circumstances when you can use SEO:

CONSISTENT OUTCOME:

Having a steady spot on the first SERP involves proper strategy, time, and effort. Securing the top position will require time and patience. To increase your scope of being organically ranked, you should write your content using specific keywords, compose perfect meta tags according to the keywords, create rich-quality content, and be active on the social media platforms. Through constant efforts, your website will get organically ranked and attract more traffic. Having a proper SEO campaign will enable you to maintain the top position for a long time.

AUTHORITY WEBSITE:

An authority website is a trusted site and a resource hub providing information on a specific genre or topic. When such a website becomes established and starts functioning, it generates a huge amount of traffic merely based on recalling its URL. The most appropriate method of initiating an authority website is to build up a reputation and generate adequate traffic until the website becomes prominent in its market. The best way to constantly produce the required traffic is by employing powerful SEO techniques.

VALUABLE WEBSITE:

For securing customers’ attention and generating more traffic to your website, you need to make your website informative, relevant, and valuable. Several factors are responsible to enhance the value of your website. The most important ones are the amount and consistency of traffic generated, page rank, rankings over a particular period, link popularity, etc. Each of these falls under the domain of SEO.

WHAT IS PPC?

Pay per click involves advertising on the search engines through paid efforts. In this process, different business owners bid to get their adverts displayed under the category of sponsored results. This means that whenever a customer’s query includes your keywords, the search engine will display your advert.

It is called ay-Per-Click’ because business owners need to pay each time their adverts are clicked on. Facebook, Google Ads, and Bing Ads are among the most used and well-known advertising platforms.

WHEN SHOULD I USE PPC?

Here are some of the circumstances when you can use PPC:

QUICK OUTCOME:

If you want immediate results, choose PPC over SEO. As soon as your PPC campaign is approved, your advertisements will be immediately displayed. As a result, your website will gather huge traffic instantly. PPC works great with things like event-based marketing, product launches, seasonal promotions, etc.

TARGETED TRAFFIC:

PPC is a powerful tool to reach your targeted audience and drive the maximum traffic to your website. PPC marketing will let you target your advertisements to a specific audience. Through different PPC platforms, you will be able to display your advertisements to particular demographics, based on their age, interests, hobbies, geographical locations, etc. You can also display your advertisements on different social media sites like Facebook, Instagram, Twitter, etc. to attract people who would be interested in purchasing your product or availing your service.

TIME-BOUND PROMOTIONS OR SALES:

Keeping your customers informed about time-based offers should be done at the earliest. Sometimes, SEO campaigns fail to produce the desired results within the minimum time. In such cases, PPC marketing comes to the rescue. If you are thinking of promoting a time-based service or a product at a discounted price, you can rely on PPC. It will help you garner the required amount of traffic in a few minutes.

WEBSITE IS NOT SEO-OPTIMIZED:

Maintaining an SEO-optimized website needs constant content creation and regular updates. By doing so you will be able to let the search engines find your website relevant. This will also help you to command the search engines to give the topmost position to your website. If your website is not SEO-optimised, then generating traffic through PPC campaigns is the only feasible option.

INFLUENCE SEARCH RESULTS:

Paid advertisements are displayed above the organic listings. As a result of its dominant placements, the top three sponsored links gain almost half of the total traffic. In cases where you are absent from PPC, you are losing valuable clicks to your business competitors. If you wish to control the search results for keywords that are related, relevant, and appropriate to your business, you should go for PPC.

Instead of thinking about whether to choose SEO or PPC, one should be focused on using the two methods effectively. SEO and PPC are complementary and they should be used simultaneously as an integral part of an effective online marketing strategy.

Ways to optimize for visual search

SEO or Search Engine Optimization(dịch vụ seo) is one of the most effective ways to market your content. If you often have to wonder how to get more viewers to visit your website or content, optimizing is the key. Basically, the goal is that when a user searches a certain keyword related to your content, your website should be one of the top searches to show on any search engine. This is how you gain traffic to your site while also driving more audience. In this article, we’ll be talking about certain ways to optimize for visual search.

  1. Pick high resolution photos

If you want to attract viewers to your content, nothing is more engaging than high-quality photos. You may assume that the quality of photos has nothing to do with optimization when it plays a big role. Google has the ability to analyze your photo and match it with a user’s search. If your photo is high resolution, this leads a viewer directly to your content. In addition, low-quality photos aren’t attractive to look at, which might push your viewers away from your site. If you’re selling products and services, customers would also feel confused about your products if your photos are blurry.

  1. Do keyword research

Keywords play a significant role in SEO and you can’t just be guessing your keywords. Placing the right keywords provide an accurate description and information to your content. It’s also best to focus on long-tail keywords as it gives a more precise and specific description of your product. By focusing on specifics, customers will be able to find you better, compared to keywords that may be vague or generic. These long-tail keywords would help you effectively when it comes to photos and content. For instance, you’re selling sweaters and clothes. An accurate keyword would be to have a “Black plaid sweater” as a keyword rather than just a “sweater.”

  1. Optimize image titles and descriptions

Your keyword shouldn’t just be used as a description, but also in image titles and descriptions. This is the key for your customers and audience to find your content with more accuracy and efficiency. Doing this helps your viewers understand your content better and it helps your site to appear in more accurate searches. This is often the step that a lot of people miss when optimizing content as they think it’s not as important when it’s just as crucial as the other steps. Instead of naming your image under any name you want, put an accurate keyword in it for an accurate search.

In conclusion, I hope this article was able to shed insight on optimizing your visual search. When done right, optimizing is what will drive more traffic and engagement to your content. In fact, it may be the one missing factor as to why you’re lacking an audience. Always remember to not just optimize the description, but this also goes for your image titles and choosing adequate photos. In combination, you’ll drive more viewers to your content.

HOW TO OPTIMIZE FOR VISUAL OR IMAGE SEARCH

Are you looking for ways to optimize your images so that the visual search engines can easily discover them? Look no further. This article presents a few important tips that you can follow to optimize your images and garner more traffic to your website.

WHAT IS VISUAL SEARCH?

Visual search involves a technology that lets users search by using images instead of words. It uses images to produce relevant and appropriate results. When a user clicks a picture of a product that he wants to purchase and uploads it to a visual search engine, he is presented with results that closely resemble the uploaded object.

WHY IS VISUAL SEARCH IMPORTANT?

Most people are visual learners. Customers love to see product images before purchasing them. Images play an integral role in converting potential clients to paid customers. It helps business owners connect with customers through their image-based content. With properly optimized visual content, sellers can better interact with customers.

HOW TO OPTIMIZE YOUR WEBSITE?

ADD ALTERNATIVE TEXT:

Make sure to add alternative text to all your images. This is also important for a section of your audience who may be visually impaired. Add an alt tag to include more information and proper descriptions about your images.

CONDUCT PROPER KEYWORD RESEARCH:

Do keyword research to find keywords with high user intent. Keyword researches will let you choose the correct keywords which you can incorporate into your images’ titles and descriptions. By including relevant keywords, you can display your images to the right audience in the right way.

INCLUDE CAPTIONS:

Captions are important to describe your image and convey their meanings. By adding captions, you can contextualize images better and help buyers understand them easily. Including captions is also an excellent way to improve the rankings of your images.

OFFER NUMEROUS IMAGES:

While optimizing your website, do not depend on one image. A single image might not be able to highlight all the features of your product. Upload multiple photos taken from different angles. This will enable search engines to process your products and match them with customers’ queries.

OPTIMIZE IMAGE TITLES AND DESCRIPTIONS:

Have descriptive titles and detailed descriptions of all your images. This will let your audience discover your products faster. Include relevant keywords in your product titles and descriptions so that search engines can understand your images better and rank them accordingly.

OPTIMIZE IMAGE SIZE AND FILE TYPES:

Using high-resolution pictures leads to an increase in the loading time of your website. So, you need to optimize all the image sizes. First, compress your images properly so that it can be viewed across all devices. Next, reduce the file sizes of your images without harming the quality. Your website will be loaded quickly and will also keep customers engaged.

USE HIGH-RESOLUTION IMAGES:

Uploading high-resolution photos are essential to ensure that customers can see your product properly and clearly. High-resolution pictures also give a professional look to your website and enhance its appeal.